SIA Announces Managing Director Custom Research Appointment


Mountain View, California — July 2, 2021 — Staffing Industry Analysts (SIA), the global advisor on staffing and workforce solutions, has announced the appointment of John Schroeder as Managing Director, Custom Research, effective July 1, 2021. SIA’s Custom Research accelerates the adoption and understanding of industry trends and is designed to help target audiences understand key issues, solve problems, and make strategic business decisions to support business growth.

As Managing Director of Custom Research, Schroeder will lead and develop all aspects of SIA’s Custom Research, helping clients raise awareness of new and often ground-breaking approaches and technologies that represent the future of contingent work. This newly created role extends SIA’s significant capabilities and existing expertise on the opportunities, challenges, disruptions and paradigms that are emerging in the rapid evolution around the staffing and workforce solutions ecosystem and allows partners to establish themselves as thought leaders through independently validated knowledge and insights.

“With the world of contingent work and the surrounding ecosystem changing rapidly, I am excited to have John join SIA to accelerate our progress helping clients demonstrate thought leadership and innovative approaches to managing contingent workforces,” said Barry Asin, SIA President. “John brings a wealth of knowledge and experience to the topic and has already made an important impact.”

Prior to his appointment at SIA, John led Nova Foresight, a marketing consulting firm. Previously, he also served as Vice President and Practice Leader for the beverage alcohol business at market research giant Nielsen, as well as serving as SVP consumer package goods/consumer durables and retail insights and analytics at Ipsos. John holds an MBA in marketing, strategy and finance from the Kellogg School of Management at Northwestern University and teaches marketing as an adjunct professor at Loyola University.

SIA’s current Custom Research portfolio includes reports on DE&I, Direct Sourcing, AI-driven Candidate Assessment, Technology Suites, and other topics and market data.

About Staffing Industry Analysts (SIA)

SIA is the Global Advisor on Staffing and Workforce Solutions
Elevating the Workforce Solutions Ecosystem
Founded in 1989, SIA is the global advisor on staffing and workforce solutions. Our proprietary research covers all categories of employed and non-employed work including temporary staffing, independent contracting and other types of contingent labor. SIA’s independent and objective analysis provides insights into the services and suppliers operating in the workforce solutions ecosystem including staffing firms, managed service providers, recruitment process outsourcers, payrolling/compliance firms and talent acquisition technology specialists such as vendor management systems, online staffing platforms, crowdsourcing and online work services. We also provide training and accreditation with our unique Certified Contingent Workforce Professional (CCWP) program.

Known for our award-winning content, data, support tools, publications, executive conferences and events, we help both suppliers and buyers of workforce solutions make better-informed decisions that improve business results and minimize risk. As a division of the international business media company, Crain Communications Inc., SIA is headquartered in Mountain View, California, with offices in London, England.

Media Contact
Jennifer Arcuni, Communications Director, Staffing Industry Analysts
jarcuni@staffingindustry.com  |  +1 650-390-6171  |  www.staffingindustry.com



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