Press Gazette speaks to Sandra Moran, CMO of WorkForce Software, in the latest edition of Press Gazette’s Marketing Maestro interview series. Sandra shared insights about her B2B marketing achievements, the ins and outs of various media channels and the importance of harnessing buyer intent data. She gives her sage advice about what makes marketing content truly impactful and she dives into the importance of social media for today’s buyers.
Press Gazette: How important is technology in modern marketing?
Sandra Moran: “Technology, the marketing tech stack, and the data they give us, are the most important tools in maximising the impact of marketing investments. With data, we are able to spot trends, intelligently target ideal buyers, optimise our budget spending decisions, demonstrate results, align with sales, and positively contribute to the growth of the business.”
